hold contest on extra lunch money

[dailiki]

http://extralunchmoney.com/goal_videos/view/406
You probably know her and she preparing a amazing hold it contest !
For people interested we still have one day to success

[MrX]

Sorry, but i don't quite understand this.
Does it mean that only people, who paid beforehand to contribute this video got it? Or can i get it by paying some amount?